This poster and spread showcase the Bell Gothic typeface, exploring its history, design characteristics, and modern applications. Originally developed for AT&T directories, Bell Gothic is known for its legibility and functionality in high-speed printing. The design emphasizes the typeface’s distinct features, such as its geometric forms and efficient use of space, while visually communicating its role in typographic history. The spread integrates a mix of textual and visual elements to provide a comprehensive overview of Bell Gothic’s impact on modern typography.